Guided by contradiction and magic. Lover of science and the stars. Occasional poet. Longtime content strategist, marketing professional, rule breaker.
Hi, I’m Ellie, short for Elenya. I’m an astrologer, poet, writer, content strategist, marketing consultant, and student of herbalism, magic, and feminine arts.
My background includes 12 years in the functional medicine and wellness field, 10 of which have involved marketing, ghostwriting, copywriting, content writing, content strategy and direction, branding, and website design.
After burning out more than once, I left my position as content director for a prominent gut health influencer and took a pause to reevaluate my own purpose and desires. (What was I doing ghostwriting in the first place – didn’t I have my own thoughts to express? Hello, Mercury in Pisces in the 12th house!). I started rediscovering my own creativity and began studying astrology, various mystical modalities, and plant medicine. Through these explorations, I started taking on clients who focused on the more spiritual sides of wellbeing, applying my content strategy and marketing skills to making their important work more visible.
My work and my interests have always centred around the concept of “both/and”. I became interested in integrative medicine for its holding of nuance and rejection of the black and white. I love astrology because it invites us to embrace contradictions; to let multiple things exist at once. We get to explore their relationship through narrative, lived experience, and the language of archetypes, but we don’t have to tie them up neatly with a bow. We’re all most beautiful in our untidiness and in the fact that we can’t fully be explained.This is the essence of the irreducible soul.
When I first conceived of this brand and this project, I wrestled with the reality that by embracing the more spiritual and esoteric sides of myself, and by infusing astrology into my business, I might alienate some of the more science-forward clients I’d spent over a decade working with and positioning myself towards. Then, I remembered that a love for both science and mysticism is at the heart of who I am. I made a choice to express myself in all of my complexity, and in this process I had to release something and let a part of my identity die and be reborn. This is the work of authenticity: it’s not easy, because chances are we are going to alienate certain people, including parts of ourselves, as we perpetually evolve into who we are beneath the layers. We often have to work against the expectations of groups we’re in, our clients, our family members, friends, or society at large. It’s as essential as it is scary, and it’s through this journey that we find a deeper connection to our essence, to those we are here to serve, and to something greater that unites as all.
I don’t love marketing or the use of the word “content” to describe writing, education, or creative expression. But I do have knowledge to share. I’ve spent many years learning the environment and the systems behind digital marketing. Now, I’m here to help people with mission-driven, service-based businesses reach their audiences so they can help people and grow in ways that feel good.
I don’t believe in firm rules or that any part of marketing is 100% necessary. What I do is help you understand the tools that are available to you and how to make them work for you without sacrificing your integrity or your values. I provide content and marketing audits and practical guidance around your website, blog, social media, podcast, email marketing, communication, branding, positioning, offerings, funnels, and more. I also work with your natal chart and astrological influences, visualization practices, and processes to reframe beliefs and break through visibility blocks and imposter syndrome.
I hold space and make you feel seen. I’m going to help push you out of your comfort zone when it’s in alignment, but I’m also going to listen to what you tell me about where your true boundaries are. I help you find and ignite your power so that you feel lit up in your business and your expression, and become a magnet to those who need what you offer. And I give you tools and practices that will last much longer than a marketing plan.